Honestly, I barely touched Bose, but it was fun to work on, and I occasionally jumped in to write ads to prove that I still “have it.”
Fun story though: We needed a pair of headphones for a shot, and we didn’t have the right ones. So, I ran to Best Buy and grabbed a pair. These things were like $400. We get the one shot we need, and our CCO says I can keep them for making the run. I feel bad so I turn it into a competition amongst the team. Someone says, “That’s really nice of you. That’s why karma will let you win.” I lost. But, when I get back to my desk, my phone rings (this was back when we had landlines in the office) and it was the head of accounts wanting to thank me for a job well done, and that he got me some headphones as a gift. Interesting how karma works.