I like to say we set the stage for Mischief to do all the fun, disruptive stuff they done for EOS. Why? Because my partner Ness and I repositioned the brand to be more fun, edgy, and inspired by social media — not by fashion. Our brand book set the stage for the new campaigns and products. You’re welcome, Greg Hahn.

Additionally, as part of our consulting on the brand, we strategized and crafted a CSR/ESG plan, including the Shea Better campaign and package recycling with TerraCycle.