Though we usually do typical digital marketing work for Freshpet, we switched it up with this adorable little project. We launched a kids book! Why, you might ask? Because the brand wanted to do something entirely different, that was not about sales, and that would give back to the community. So, not only is this a fun way to engage whole families on the journey of getting a dog but it also raised money for shelters with 100% of proceeds being donated.