I came up with putting Samuel L in these commercials under pressure, in the last minute, when none of the other ideas were landing. Who else could America enjoy but also feel safe with? (SLJ, of course!) Then, just as last minute, I wrote the initial campaign commercials while on the phone with the casting director who found a lookalike for testing. It all happened within a couple hours, and then DDB and Capital One were able to bring “No BS Banking” to America with Samuel L. That was a while ago, and these motherf*ckers are still running. (it’s a SLJ reference, not just being crude!) Fun fact: two of the first run of scripts had curse words. One made it to air. That did not make America happy! But it made me happy.